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Leadership

   

  • Steve Harrison

    President

    Steve Harrison

  • Barbara Sweet

    Chief Financial Officer

    Barbara Sweet

  • Scott VanderLey

    Senior Vice President, Digital Strategy

    Scott VanderLey

  • DeDi Oxenberg

    SVP, Managing Director

    DeDi Oxenberg

  • Kelli Usher

    Vice President, Client Services

    Kelli Usher

  • Chuck Lowensen

    Vice President, Creative

    Chuck Lowensen

  • Meg Dawes

    Vice President, Client Services

    Meg Dawes

  • Marni Grimm

    Vice President, Operations

    Marni Grimm

Steve Harrison

President

Steve joined CDR in June 2019. Steve is an industry veteran and proven leader with 25+ years of direct response marketing experience in both nonprofit and commercial sectors. He serves on many industry boards including the ANA (Association of National Advertisers) and the Nonprofit Federation and is well known for his strong strategic and analytical direct marketing skills. Steve is responsible for client growth, strategic direction, and ensuring overall resources are delivered and client expectations are met. Previously, Steve served as Chief Client Officer at One & All (formerly Russ Reid/Grizzard). He has worked with American Cancer Society, American Red Cross, The Salvation Army, Habitat for Humanity, Mercy Ships, Operation Smile, World Vision, Paralyzed Veterans of America and many other national nonprofit organizations. Steve’s commercial experience includes senior‐level management and account planning positions at Ronco Corp., Interactive Momentum and DirectONE. Steve has a Bachelor’s degree from Syracuse University and has attended Omnicom’s Executive Leadership Program in conjunction with Harvard Business School and Babson College.

Contact: sharrison@cdrfg.com

Barbara Sweet

Chief Financial Officer

Barbara joined CDR in August 2015. With more than 25 years of experience in accounting and finance, Barbara has worked with and lead businesses across diverse industries including manufacturing, distributing, construction, and professional services. In her current role she provides leadership, strategic direction, oversight, and coordination of IT, administrative and accounting departments. Barbara has two Bachelors’ degrees and a Masters’ degree in business administration from University of Maryland University College.

Contact: bsweet@cdrfg.com

Scott VanderLey

Senior Vice President, Digital Strategy

Scott leads the Moore digital practice, helping to define digital vision and transformation across the enterprise. Prior to joining Moore, Scott headed up the client strategy and analytics groups at Masterworks, and also served a seven-year stint leading Russ Reid's digital practice. Previously, he oversaw World Vision's digital marketing efforts as part of a decade-long tenure that included leadership roles over disaster response marketing, DRTV, retail and catalog marketing.

Contact: svanderley@mooredmgroup.com

DeDi Oxenberg

SVP, Managing Director

A specialist in client strategy, DeDi works closely with her clients—including Wounded Warrior Project, National Humane Education Society, and Four Paws International—to establish and manage their annual and future goals. To support her clients in reaching their goals, she develops creative strategies, messaging, and testing for their programs; analyzes results; and recommends adjustments or enhancements to the program in response. With more than a decade's worth of experience in the fundraising industry, DeDi has helped many clients meet and exceed their goals, winning numerous awards for CDR and our clients along the way.

Contact: doxenberg@cdrfg.com

Kelli Usher

Vice President, Client Services

Kelli has more than 20 years of experience developing and executing integrated marketing and fundraising strategies for global brands and nonprofit organizations across multiple verticals, media channels and content platforms. In her current role, she provides leadership, strategic direction, oversight and coordination for our full-range of direct response and marketing services, including strategy, execution and analyses. Kelli has worked with some of the world’s leading nonprofits, including World Vision, Operation Smile, Mercy Corps and International Fellowship of Christians and Jews. Other nonprofit clients include Action Against Hunger, Be The Match Foundation and Bethesda Lutheran Communities.

Contact: kusher@cdrfg.com

Chuck Lowensen

Vice President, Creative

With over 20 years of experience in direct response design, Chuck has worked on hundreds of clients across many different verticals. Having worked on the vendor, agency, and client side, he brings a unique perspective and vision to his creative. Winner of multiple MAXI and Echo Awards, Chuck continues to design and develop top-notch packages for his clients that exceed response rates and client goals.

Contact: clowensen@cdrfg.com

Meg Dawes

Vice President, Client Services

Meg Dawes joined the CDR team with over 25 years of direct response marketing experience. She has a diverse industry background that includes account services, production, business development and multi- channel fundraising strategy. Each of these roles played a part in developing her equally diverse client portfolio among those include The International Justice Mission, The Nature Conservancy and The International Medical Corp. Meg has been responsible for the successful launch and growth of several new brands including digital divisions, where she directed the strategy and implementation for web redesigns, digital campaigns, television commercials, and social media campaigns. She is a graduate of James Madison University with a BS in Psychology and has been an active board member of several nonprofit organizations.

Contact: mdawes@cdrfg.com

Marni Grimm

Vice President, Operations

As director of production, Marni leads a team of production specialists in executing all production responsibilities for clients' direct-mail programs. This includes print specifications, estimating, purchasing, quality control, and managing transparent billing. Marni ensures that our production staff is skilled in integrating the efforts of art, data, print, and lettershop, and is involved in projects from idea-inception through mailing. Our team maintains expertise in manufacturer's capabilities, U.S. Postal Service regulations, and industry trends and technology.

Contact: mgrimm@cdrfg.com

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