I know this is a tough time for many of us. We've seen long hours, adjusted to working from home or in companies with fewer people. We know our work and the work of our clients is helping causes on the front lines of this crisis. So, thank you for all you do. In the current rapidly evolving environment with COVID-19, aka coronaviru...
Just as the recipe for your favorite meal requires specific ingredients, an acquisition campaign needs detailed lists and segments that work together to create the best end product. At National Fundraising Lists (NFL), the first question we always start with is: “What is your goal?” Are you looking to reach a specific audien...
Each month, CDR features a spotlight of one of our employees. This month, we are highlighting Senior Account Executive, Dana Farrall. What is your favorite thing about working at CDRFG? There are several reasons I love working at CDR and have been here 12 years. If I must pick just one, I would say I love that every da...
Each month, CDR features a spotlight of one of our employees. This month, we are highlighting Production Manager, Shannon Pedersen. What is your favorite thing about working at CDRFG? One of my favorite things about working at CDR is having the opportunity to raise money for so many wonderful organizations including Wo...
The only thing people across the political spectrum agree on is this will be an election like no other. While true, it’s important to remember EVERY election is unique, making cumulative data to support actions fundraisers should take during any given election year difficult to attain. Which is why I interviewed or reviewed repor...
Each month, CDR features a spotlight of one of our employees. This month, we are highlighting Account Executive, Gaea Scott. What is your guilty pleasure? Being a mother of 4 boys, my guilty pleasure is stealing time for myself. My most recent chance was going to afternoon tea with my college roommates. A very nice, qu...
The world of direct marketing is rich with information—so much so that someone who is new to the industry can be easily overwhelmed. With so many different facets, it would be nearly impossible to quickly grasp all the available information if one tried. So, in an effort to help direct-marketing newbies, we’ve put together some quick...
Each month, CDR features a spotlight of one of our employees. This month, we are highlighting Accounting Manager, Naeela Trindade. What is your favorite thing about working at CDR? The feeling of ease  What is your guilty pleasure? Watching friends… watched the series at leas...
The 2019 ANA Chicago Nonprofit Conference (otherwise known as #ANACHINP) took place last week at downtown’s Renaissance Hotel, and it did not disappoint. The two-and-a-half-day agenda was packed with great speakers and covered many industry “hot topics,” including leadership development, marketing evolution, big data an...
Direct mail is not dead. In fact, it’s quite healthy and still accounts for more revenue than any other fundraising channel. But because the fundraising marketplace is so competitive, it is necessary for organizations to pursue additional ways to connect with their current donors and effective methods for securing new ones. Supplementing t...
Each month, CDR features a spotlight of one of our employees. This month, we are highlighting Account Coordinator, Kyla Kellogg. What is your favorite thing about working at CDR? Everyone’s so friendly and very helpful!  What is your guilty pleasure? Binging The Office- i...
Each month, CDR features a spotlight of one of our employees. This month, we are highlighting Account Coordinator, Danielle ‘Dany’ Plugge. What is your favorite thing about working at CDR? CDR employees are always helpful, kind and fun to be around. Who do you donate to or volunteer w...
Every year, we look forward to submitting our most innovative and best-performing direct response fundraising campaigns to the Direct Marketing Association of Washington (DMAW) in hopes of receiving recognition from industry peers in the form of a coveted DMAW MAXI Award. MAXI awards acknowledge excellence in innovation across direct mail, digit...
Direct mail is not dead. It continues to be a valuable fundraising tool. But, in an environment of increasing postage, paper and transportation costs, the big question is: How can we make it more cost effective? Here are some simple strategies to help improve the bottom line: 1. Start with clean data: Do you know where...
Each month, CDR features a spotlight of one of our employees. This month, we are highlighting Web Developer, Mike Kimball. What is your favorite thing about working at CDR? Great team members, great clients, working from home. What is your guilty pleasure? Orange Vanilla Coke. ...