We all know how challenging it can be to convince your membership director or board that it’s time to explore something new. Over the last decade, cooperative database (co-op) modeling has become an integral part of acquisition strategy for many organizations. When it comes to acquisition, you’re probably mailing exchange and rental...
Each month, CDR features a spotlight of one of our employees. This month we are learning more about Alexis Sabloff, our Vice President of Arts and Cultural Accounts. What is your favorite thing about working at CDR? Hands down, it’s the great people I work with on my teams! What is your gui...
As we enter this year’s hurricane season, it’s impossible to forget what happened last year. The 2017 Atlantic hurricane season was one of the costliest seasons on record, with damages totaling at least $282.16 billion. As many as 1,500 people died while millions of others in the affected areas are now forced to rebuild their lives....
Each month, CDR features a spotlight of one of our employees. This month we are learning more about Bailey Bernius, an Associate Director, Digital Media. What is your favorite thing about working at CDR? That every day is different, but there’s always a success to celebrate or challenge to learn...
Woo-hoo, you made it to part 3! If you missed parts 1 and 2, you can catch up on your sender reputation here and SPAM traps here . Another factor email inbox providers take into consideration are SPAM complaints. Ever heard the saying &ldq...
Direct response is notorious for its acronyms. A new one is being added to the mix next week. The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018 in the European Union (EU) and will affect data security and impose restrictions on how organizations collect and handle the personal data of EU residents.  Th...
Now that you know SPAM traps can negatively affect your sender reputation (if you missed part 1 of this series, you can catch up here), it’s time to learn what SPAM traps are and how not to fall victim to them. If...
Recently, I attended the DMA’s 2018 Email Evolution Conference in New Orleans. From aboard the Creole Queen to Frenchmen Street’s sweet jazz bands, the city — and this conference — was vibrant, enlightening, and like no other. For someone like me with a nonprofit background, this...
Email deliverability is a hot topic, and we were so excited to share this information at this year’s Nonprofit Technology Conference (NTC) in New Orleans! You can search for what others thought of our session using #18NTCem...
The digital space is constantly changing, and 2018 has been no exception. One topic that has been a main area of focus most recently is privacy and data security. As you may have read, Facebook recently came under fire for what many users are calling a mishandling of user data in conjunction with a company named Cambridge Analytica. As a re...
This year, we welcomed spring on the East Coast with a wintery mix. As most random thought processes go, the mess of rain, sleet, and general slush on the streets got me thinking about how it was the perfect time for spring cleaning. This further spiraled into thoughts of organizing my home, but instead of going down that rabbit hole, I decided...
A few months ago, we shared some information with you regarding the changes coming to Google’s Ad Grant program on our blog. Now, as Google has made a few points clearer, we’d like to give you an update. As a general overview, the Google Ad Grants Program giv...
Each month, CDR features a spotlight of one of our employees. This month we are learning more about Rachel Norjen, an Account Coordinator, Direct Mail. What is your favorite thing about working at CDR? Helping non-profits be able to achieve their missions! What is your guilty pleasure?
These days, my news feed on LinkedIn is dominated by updates about blockchain technology and Bitcoin. Previously, I would blindly engage with these posts to appear knowledgeable. Occasionally, I would see posts advocating for nonprofits to jump in before it was “too late.” However, with the recent news of the anonymous Bitcoin 
The year-end giving season will soon be here. Time to start emphasizing tax deductions in our donor communications, right?    Well – not so fast… Pivotal Legislation If passed this week, the new Republican tax legislation will “simplify” the tax code and increase the standard deduction, thereb...