Account Executive, Direct Mail

Description:

CDR Fundraising Group, a well-established, full-service direct marketing company, with offices in Bowie, MD, and Arlington, VA, is seeking a skilled Account Executive to join our Direct Mail Department. The Account Executive is responsible for assisting in the development of our non-profit client’s strategy and the creation and implementation of campaigns for our non-profit clients to acquire, cultivate and solicit direct mail donors in a fast-paced and creative environment.   

Responsibilities:

• Helps develop and implement strategies to maintain and/or expand fundraising programs for assigned clients.
• Helps prepare a mail plan for each account to identify what short- and long-term goals need to be met and how to meet them.
• Creates and provides reports on the budget and donor activity for each assigned client.
• Interfaces with the client to understand the client's overall objectives and requirements.
• Contacts clients on a regular basis to maintain the account relationship.
• Prepares and conducts presentations for clients.
• Participates in trade shows by representing CDR and sharing information on company services.
• Shares ideas and client needs throughout all phases of client life cycle (plan, design, integrate, implement, manage, report).
• Contributes to the quarterly and annual business forecasting by providing account trends and sharing future client needs.
• Develops short-term strategic plans designed to ensure client satisfaction by identifying customer issues and offering creative and timely solutions to those issues.
• Develops and implements new and innovative approaches to provide, expand or improve current practices.
• Develops long-term strategic plans designed to ensure account retention, continued account success and realistic program expansion.
• Review creative and copy assets cross-client and fundraising channel to ensure proper strategy implementation and best practices.
• Contribute to CDR’s presence in the direct response fundraising industry through knowledge sharing via whitepapers and conference presence.

Skills:

The major areas of expertise include:

• Proactive Planning
• Results Analysis
• Account Management
• Client Management

Qualifications:

• Knowledge of and experience with marketing for nonprofits, including any or all of the following: direct mail, telemarketing, online — including email, social or mobile marketing, face to face.
• Ability to monitor and project performance.
• Ability to work in a team environment to meet client fundraising goals.
• Ability to handle multiple projects; a resourceful self-starter who can take initiative and follow through on projects.
• Ability to adapt to change and prioritize constantly shifting opportunities.
• Attention to detail and strong organizational skills.
• Proficiency with Microsoft Word, Excel and PowerPoint and basic understanding of analytics.
• Strong written and verbal communication skills.

Key Competencies:

• Attention to detail
• Ability to multi-task and prioritize duties
• Problem Solving
• Team Player
• Ability to accurately project campaign performance
• Ability to clearly and succinctly report on results

Education:

Four-year degree or equivalent. Degree in Marketing or Communications especially useful, but not required.

Experience:

Four or more years of direct marketing fundraising experience with nonprofit clients.

To apply: