Associate Director - Digital Media
CDR Fundraising Group, a well-established, full-service direct marketing company, with offices in Bowie, MD, and Arlington, VA, is seeking a skilled Associate Director to join our Digital Media Department. The Associate Director is responsible for managing digital teams and driving multi-channel strategies to acquire, cultivate, retain and upgrade online donors across multiple nonprofit clients. The ideal candidate must be a strategic thinker and natural leader, able to work in fast-paced, creative environment with ever-shifting schedules and priorities. The major areas of expertise include: • Online marketing experience for a nonprofit is required. • Specialized knowledge of at least two of the following is required: email campaigns, advocacy, social networking, mobile marketing, search engine marketing, banner advertising, peer-to-peer fundraising, or other digital acquisition channels. • Understanding of digital direct response and nonprofit industry fundraising best practices.
• Oversee strategy for multiple non-profit digital and cross-channel fundraising programs. • Oversee assigned junior staff members. Encourage their strong client services skills, industry participation, internal CDR growth, and increase knowledge of digital marketing as it pertains to the nonprofit industry. • Specialize management style to each staff member as it permits in order to encourage their best performance. • Advise junior staff on campaign strategy direction and implementation options. • Oversee client teams to ensure final campaigns incorporate proper strategy and deploy on time and on budget. • Oversee and advise on strategies for segmented messaging and testing targeted towards lapsed reactivation and donor retention and engagement. • Review creative and copy assets cross-client and fundraising channel to ensure proper strategy implementation and best practices. • Use Google Analytics and conversion data to outline processes for optimizing donor conversion on webpages, emails, landing pages, etc. • Analyze and understand successes and shortcomings of various client programs and provide strategic direction for program improvement. • Analyze and understand successes and shortcomings across multiple clients in various verticals to identify nonprofit performance trends. • Present program analysis and strategic recommendations to senior CDR staff and client contacts. • Assist in client data structure initiatives and make recommendations for improvements. • Oversee the creation of digital marketing budget for clients including advertising spend and campaign revenue. • Oversee search engine optimization strategy to ensure strong organic search ranking. • Oversee campaign testing implementation and analysis. • Oversee production and launch of digital marketing campaigns. • Oversee the testing of all advertising, email and landing page assets for digital marketing campaigns for quality assurance purposes. • Oversee the coordination of activities across fundraising channels to ensure that promotions are integrated and messaging is consistent. • Review regular statistics reports and analysis for active marketing and fundraising efforts and work with junior account staff to make recommendations to clients. • Seek out viable digital marketing opportunities, stay abreast of online marketing trends; coordinate testing of new platforms with account teams. • Work with other senior staff to ensure processes and client deliverables are consistent across teams. • Maintain and grow positive relationships with senior staff at client organizations. • Knowledge share with colleagues in the industry to ensure CDR clients stay on the cutting edge of direct response nonprofit fundraising. • Contribute to CDR’s presence in the direct response fundraising industry through knowledge sharing via whitepapers, social media, blog posts, case studies, and/or conference presence. • Support new business process and initiatives when needed. • Assist Vice President, Integrated Marketing with all department needs as assigned.
- Bachelor’s degree or equivalent. Degree in Marketing or Communications especially useful, but not required.
• Five to seven years of progressively responsible Internet marketing experience for a nonprofit. Fundraising experience strongly preferred. • Two or more years of management experience preferred. • Experience with eCRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks required. Knowledge of CMS and web editing software a plus. Working knowledge of HTML and CSS a plus. • Experience with analyzing and reporting on campaign results and testing data. • Hands-on experience with Google Analytics and/or Google AdWords required; current certification a plus. • Proven track record of successful project management required. • Agency or client service experience is strongly preferred.