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CDR FUNDRAISING GROUP DIGITAL ANALYTICS MANAGER

Description:

The Digital Analytics Manager is responsible for developing strategies, establishing protocols, and steering the course of digital analytics and reporting for non-profit clients managed by Moore Digital, a division of CDR Fundraising Group. The Digital Analytics Manager works to select, configure, implement, and optimize analytics solutions for effective digital data analysis, provides client reporting for the team’s work in multiple digital channels, and will lead and mentor a team of Digital Analysts. The ideal candidate will possess a high level of technical expertise and analytical strength, as well as experience with website management, business intelligence, data visualization, and digital marketing tools.

Responsibilities:

  • Establishes digital reporting and analytics standards and best practices for the agency.
  • Analyzes results to determine the effectiveness of various campaigns, A/B tests, and creative executions and makes recommendations for how to increase conversions.
  • Oversees client reporting in multiple digital channels, including paid digital media, email, and all traffic, engagement, and revenue generation on the client’s website and other web properties.
  • Prepares accurate, client-ready reports on overall campaign performance. Reports weekly on recommendations and strategy. Identifies trends and insights to support the optimization of the agency’s marketing strategy.
  • Identifies and reports actionable insights for the team using data from multiple sources, including web analytics and search tools.
  • Performs donor trend analysis focused primarily on paid search ads within various social media and Google advertising platforms, as well as campaign retargeting, display, and video ads.
  • Creates dashboards and reports to share campaign results in Google Data Studio, Google Analytics, Google Sheets, Sisense, and other platforms.
  • Utilizes Google Analytics and other tools to compile statistics on usage, and to prepare reports for various audiences.
  • Conducts A/B page optimization testing. Generates testing matrix with input from colleagues and clients, executive A/B testing of client websites, landing pages, and donation forms, and delivers client ready results and analysis.
  • Delivers SEO assessments, recommendations, and implementation for clients.
  • Stays abreast of current giving trends and provides in-depth analyses to inform digital strategies and campaign priorities.
  • Contributes to the agency’s advertising expertise through research of new ad platforms, tools, strategies, and tactics to drive success.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Leads and manages team of Digital Data Analysts.
  • Performs any and all other duties as assigned.

Skills:

  • Ability to configure dashboards and reports in business intelligence software (Sisense, Tableau, Power BI) using native functionality, 3 rd party connectors, and APIs.
  • A deep understanding of Google Data Studio’s capabilities, quirks, and solutions.
  • Experience using Sisense to create informative, actionable dashboards, reports, and insights.
  • Experience executing analytic tasks and creating meaningful outputs.
  • Ability to learn new technologies/platforms quickly and thoroughly and subsequently teach them to others.
  • Ability to explain complex technical concepts in simple terms for non-technical team members.
  • Knowledge of SEO, online search mediums, and social media, and an understanding of how all of these channels work together in advertising is a plus.
  • Familiarity with fundraising metrics and direct marketing strategy is a plus.
  • Strong written and oral communication and presentation skills; strong organizational and time management skills.
  • Comfort working across a wide array of client data and reporting platforms.
  • Demonstrated ability to work independently under deadlines in a challenging and fast-paced environment.
  • Ability to handle multiple concurrent projects while working independently and on teams.
  • Talent for identifying opportunities for improvement and making constructive suggestions for change.
  • Other key competencies include meticulous attention to detail, innovation, a talent for detecting patterns, creative problem-solving skills, outstanding troubleshooting abilities, and strong interpersonal skills.

Education:

Bachelor’s Degree preferred, but not required.

Experience:

  • 4-7 years of experience in a Digital Analyst or Digital Analytics Manager position with in-depth knowledge of various digital and reporting platforms, best practices, and website analytics.
  • Google Analytics and Google Data Studio experience required.
  • Sisense experience required.
  • Experience building ElastiCubes in Sisense required.
  • Google Ads Certification preferred.
  • Experience with other business intelligence/data visualization software (Tableau, Power BI) a plus.
  • Familiarity with SQL and ability to write SQL queries a plus.
  • Experience using APIs and other integrations a plus.
  • Proficiency in standard spreadsheet, database, word processing, and presentation applications (e.g., Excel, PowerPoint, Word, SharePoint), as well as a variety of online information resources.
  • A solid understanding of HTML, CSS, and JavaScript is preferred.

To apply:

Creative Direct Response, Inc., is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. Interested candidates should submit resumes to Lisa Behuncik, Human Resources Director, lbehuncik@cdrfg.com.