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CDR FUNDRAISING GROUP EMAIL MARKETING MANAGER

Description:

The Email Marketing Manager will plan and manage high-volume, segmented email marketing campaigns. As a member of the Moore Digital team, the Email Marketing Manager partners with strategists, account executives, copywriters, designers, and developers to manage email marketing content, scheduling, and email deliverability across multiple marketing automation and ESP platforms. The ideal candidate will be proactive with a strong attention to detail, possess analytical and problem-solving abilities with exceptional multi-tasking and prioritization skills.

Responsibilities:

  • Oversees the implementation of multiple client email marketing programs and collaborates with cross-functional team members to strategize, build, and QA email campaigns from concept to deployment.
  • Manages the list segmentation process for email campaign deployment, including identifying standard list segments, establishing baseline counts for measuring growth, and monitoring real-time analytics.
  • Creates annual email marketing plans, calendaring, sends cadences and frequency, and testing matrixes.
  • Analyzes overall email performance, makes recommendations to optimize email campaigns in real-time and provides actionable insight for ongoing data-led optimization.
  • Creates data extensions, data filters, suppression lists, master suppression lists, attribute groups, etc. for multiple clients within various ESPs.
  • Designs and develops automated campaigns using MAPs to send drip emails based on data and/or a prospects behavior.
  • Partners with data specialists to provide monthly analysis and reporting of campaign performance and overall email program.
  • Works with internal stakeholders to establish email marketing program and campaign scope, ensuring deliverables stay within statements of work.
  • Monitors, troubleshoots, and provides solutions for potential ESP issues related to rate-limiting, IP blacklisting, and spam traps.
  • Manages, trains, and mentors email marketing specialist.
  • Contributes to the team’s expertise through research of new digital platforms, tools, strategies, and tactics to drive success.
  • Recommends, learns, and masters new ESP and MAP platforms, ultimately serving as the point of contact, subject matter expert, and trainer as needed.
  • Performs all other duties as assigned.

Skills:

  • Knowledge of the technical and regulatory side of email marketing including IP & domain reputation, CANSPAM and GDPR.
  • Ability to understand and analyze email metrics including deliverability, opens, clicks and conversions.
  • Understands influences affecting email deliverability and inbox placement.
  • Familiarity with digital direct response fundraising metrics and direct marketing strategy
  • Ability to handle multiple complex projects simultaneously; a resourceful self-starter who can take initiative and follow through on projects in a deadline-driven environment.
  • Commitment to delivering error-free work and high-quality customer service to clients.
  • Strong written and oral communication and presentation skills.
  • Strong organizational and time management skills.
  • Outstanding problem-solving abilities and analytical skills.
  • Meticulous attention to detail.
  • Ability to remain calm under pressure, and adaptable in situations where priorities, demands and timelines conflict and change.
  • Strong interpersonal skills, with a focus on tact and diplomacy, proficient at defusing tense situations.
  • Ability to build collaborative relationships, and to thrive in a team environment.
  • Ability to identify opportunities for improvement and make constructive suggestions for change.

Education:

Bachelor’s Degree or equivalent experience required.

Experience:

  • 4+ years of email marketing experience with an advertising agency, successfully managing the production of digital projects such as emails, landing pages, integrated campaigns, and websites.
  • Experience with Marketing Automation Platforms (Marketo, HubSpot).
  • Experience with Email Service Provider Platforms (Luminate, Engaging Networks, Emma, Campaign Monitor, Salesforce Marketing Cloud).
  • Experience creating annual email marketing plans, schedules, send cadences and testing matrixes.
  • Familiarity with the following is a plus!
    • Traffic analysis tools, such as Google Analytics.
    • CMS platforms (WordPress, Drupal)
    • Fundraising platforms (Qgiv, Luminate, Raise Donors, Fundraise Up, Classy)
    • CRM platforms (Salesforce, Raiser’s Edge, Bloomerang, Donor Perfect)
    • Web languages (HTML, CSS, Java Script, XML)

To apply:

Creative Direct Response, Inc., is an equal opportunity/affirmative action employer. All qualified
applicants will receive consideration for employment without regard to sex, gender identity, sexual
orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other
characteristic protected by law.
Interested candidates should submit resume via email to Lisa Behuncik, Human Resources Director,
lbehuncik@cdrfg.com.