Direct mail remains alive and well in today's multi-channel world, and for many of our clients, it is still the primary channel for donor involvement. With over 30 years in the direct mail industry, our experience and history have made us experts in determining what works and what will make an organization's program the most successful.
From mail plan creation to package design, testing, and production, to a thorough analysis of results, we provide our clients with sound strategy and cost-effective recommendations. Our proprietary campaign management system, Agency Plus™, improves proficiency and efficiency, manages mail plans and pricing schedules, and enables management of contract and gang-run printing opportunities to ensure our clients receive the best pricing possible.Let's get a campaign started.
Nonprofit organizations are earning more fundraising revenue online than ever before, and donors are interacting, engaging, and donating online with higher average gifts than other channels. Digital media often supports other direct response channels, namely direct mail, and many new donors who are acquired online subsequently give through additional channels. With over 15 years of online experience in digital media, our time-tested fundraising strategies and creative skills are integrated across all technologies, seamlessly, transparently, and cost-effectively. We provide real-time reporting and optimization, which allow us to better identify new opportunities for donor involvement and expand the demographic reach for our clients.
Our online services include:
- Creating a multichannel, integrated fundraising plan
- Designing creative art and engaging copy for messages
- Composing, testing, and launching email appeals and online campaigns
- Producing video and digital advertising campaigns
- Using digital acquisition to continually grow an email file
- Using comprehensive digital analytics to understand and improve online performance
- Managing Google Grants and search engine marketing (SEM)
- Conducting website and social media audits and strategy sessions
With all of our campaigns, we believe strongly that synergies between the mail, digital, and phone programs are essential. We have found that the "story" of the campaign is better and easier told through the mail, and that telemarketing provides a reminder to the donor to respond, as well as another means by which they can contribute. In addition, telemarketing helps to relay the sense of urgency—that the donation is needed by a set deadline. It also provides another channel for engagement through campaigns such as "tele-town halls."
CDR Fundraising Group works with a variety of call centers across the country and assists our clients in the RFP process, script development, and management of their telemarketing campaigns.Want to get on the phones quickly?
Direct Response Television
Direct response television (DRTV) was formerly the province of a limited number of nonprofits. With advances in technology and the birth of myriad of cable channels, the costly barriers to enter into this channel have dropped. CDR Fundraising Group has successfully integrated DRTV into many of our clients' monthly sustainer giving programs.
DRTV is perhaps one of the broadest of the various direct response channels, but a successful DRTV program tends to have a positive impact on other fundraising outlets, such as direct mail, digital, telephone, special events, and PR. In essence, DRTV acts as an unfiltered public relations vehicle that lifts an organization's brand and enhances its reputation with the general public.View DRTV Samples
Let's face it, all direct-response agencies use data … tout data … believe in data. CDR Fundraising Group is no exception—but we do not accrue data for data's sake. Data must be used to deliver actionable solutions, to strengthen donor relationships and increase net revenue.
Agency Plus™, a proprietary system developed exclusively for CDR Fundraising Group clients, drives strategic and production decision-making, reduces the guesswork surrounding testing, and improves results and net revenue. CDR client programs are guided by the accrued knowledge of package and list testing across 50+ different client programs over 20 years.
In addition, our team of strategists employ a full spectrum of traditional and cutting-edge data discovery tools—revenue projection, database co-ops, data appends and other data integration tools, predictive models, attribution models, online behavior analytics (including cookie tracking and Google analytics), and more—to build a 360-degree perspective of nonprofit donor segments. We also generate ad hoc and customized analytic solutions to address any number of programmatic and organizational challenges.Let us crunch some numbers for you.
Our sister company, National Fundraising Lists (NFL), manages over 6 million names per year for CDR Fundraising Group clients. List services include exchange and rental management and list-rental escrow security. To learn more about our list management and list brokerage services, please visit National Fundraising Lists.Request more information about our list services.