Creative Direct Response specializes in direct-mail programs from concept to completion.

For decades, direct mail has been the major fundraising channel for many of America’s most successful charities and nonprofits. These days – fully integrated with e-mail, Internet, telemarketing and advertising – direct-mail fundraising has become more important than ever.

Creative Direct Response has worked exclusively for charities and nonprofits since 1982. Co-founded by Raymond Grace and Jerry Kennedy, Creative Direct Response is a full-service fundraising agency with more than 25 years of professional experience.

Our staff of 40 professionals not only knows direct-mail fundraising, we helped evolve the industry. We understand every facet of direct-mail-fundraising strategy, accounting, marketing and law.

The awards on our shelves and the invitations we receive to deliver presentations at professional conferences are a testament to the superior skills we bring to your projects.

Creative Direct Response offers:

• creative fundraising appeals
• award-winning package design
• industry-leading Agency Plus™ software
• lower in-mail costs
• transparent billing (no hidden fees)
• thorough analytics
• 98-2 compliance (joint-cost allocation)
• startup and turn-around strategies
• in-depth analysis of all mail phases
• integration with telemarketing and the Web
• comprehensive reporting and analysis
• enhanced buying power with dozens of vendors

Creative Direct Response maintains exclusive access to 8 million active direct-mail donors.

For more information about Creative Direct Response and the services it offers, please visit its Web site at www.cdr-nfl.com.

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