Digital Advertising Strategist
Description:
The Digital Advertising Strategist will oversee digital advertising campaign strategy and execution across multiple nonprofit clients to acquire, cultivate and solicit online constituents. The ideal candidate must be a natural leader and strategic thinker who is able to work in fast-paced, creative environment with ever-shifting schedules and priorities.
Responsibilities:
- Provides strategic thought-leadership on all online advertising and digital acquisition efforts, including testing and recommendations for performance improvement.
- Manages and optimizes search, display, native, and social advertising for assigned clients with oversight from senior team members.
- Creates and routes all advertising campaign assets including search and display advertising creative, and ad copy as needed for assigned clients with oversight from senior team members.
- Plans and implements advertising campaigns, including search advertising, online ad placements, ad creation and copy development for assigned clients.
- Compiles advertising reports and presents them to assigned clients with oversight from senior team members.
- Researches new advertising and marketing venues; stays abreast of online marketing trends; develops and maintains relationships with acquisition vendors and partners.
- Completes quality assurance of soon to be launching digital advertising campaigns.
- Serves as assigned client-facing advertising team lead for one or multiple nonprofit clients.
- Creates audits of client social media, digital advertising and web presence for SEO and CRO.
- Completes Google for Nonprofits applications including but not limited to acquiring and setting up Google Ad Grants for nonprofits.
- Maintains and reports on emerging advertising trends.
Skills:
- Knowledge of and experience with online marketing for a nonprofit is ideal, including any or all the following: ad campaigns, search engine marketing and other acquisition channels; social networking, and mobile marketing.
- Experience with digital media buying for a nonprofit or commercial organization, including any or all the following platforms: Google AdWords, Bing Ads, DoubleClick Bid Manager, Yahoo, Google Ad Grants, Facebook, Instagram, Twitter.
- Familiarity with digital direct response marketing strategy and tactics, and how to measure the impact of various channels and campaigns.
- Certification in Google AdWords Search, Display required, Video and Shopping a plus.
- Experience with Google Analytics required, certification a plus.
- Experience with online creative development, solid instincts for what makes compelling copy that will elicit an action ideal.
- Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
- Ability to adapt to frequent change and prioritize constantly shifting opportunities.
- Attention to detail and strong organizational skills.
- Strong analytical skills.
- Proficiency with Microsoft Word, Excel and PowerPoint.
- Strong written and verbal communication skills.
Education:
- Bachelor’s degree or equivalent. Degree in Marketing or Communications especially useful, but not required.
Experience:
- Two years of digital marketing experience. Nonprofit and/or fundraising experience a plus.
- Proficiency with Google Analytics and/or Google AdWords.
- Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly desired. Knowledge of CMS and web editing software a plus.
To apply:
Creative Direct Response, Inc., is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.