Creative Direct Response Fundraising Group Continues Expansion of Los Angeles Office With Two Key Hires
The premier fundraising agency in the United States adds creative and production management services to its west coast presence.
CDR Fundraising Group has hired Erin Albitz as creative director and Felicia Seibert as associate production director. They will join Lisa Scott Benson, CEO, in Los Angeles, where the agency is building its West Coast presence. "CDR has had a national client footprint for decades," Scott Benson explained. "As we continue to grow and serve more clients in more markets and verticals, this is the ideal time for our agency footprint to expand as well." The Los Angeles office will be the third CDR location. Existing offices are in the Washington, D.C. area.
"Our sizable team in the greater D.C. metro includes many of the best direct response fundraising strategists, analysts, creative and digital professionals in the industry. There are differences in approach between west coast and east coast talent. Adding senior talent with experience in different fundraising strategies expands our internal knowledge, which means our clients have access to a wider array of learnings to improve their fundraising performance," Scott Benson added.
CDR helps a wide variety of nonprofit organizations achieve their growth and income objectives through integrated marketing programs featuring digital, direct mail and direct response television.
"With the addition of Erin and Felicia, we're now expanding our services to provide online and offline catalog fundraising," Angela Struebing, president, commented. "CDR has long been recognized for its high-performance work on behalf of veterans, human services, health, animal welfare, children's and cultural causes. Lisa, Erin and Felicia bring their own wealth of experience in many of these areas plus the international relief and development and international health sectors, making us an excellent and cost-effective choice for organizations in these verticals as well."
Albitz brings over 20 years of experience partnering on creative strategy with clients including American Red Cross, Operation Smile, Mercy Ships, The Salvation Army, Los Angeles Mission, and Greater Boston Food Bank. Her work in integrated mail, digital and catalog fundraising campaigns has produced record-breaking results for numerous clients.
Seibert has been sourcing and managing cost-efficient printing for more than 20 years for clients including American Red Cross, Operation Smile, Mercy Ships, ADT, Blue Cross/Blue Shield, Westinghouse and MBNA America (in-house). A Six Sigma Green Belt, she most recently led a team of 17 people in three locations, producing over 135,000,000 solicitations for nonprofit organizations.
About CDR Fundraising Group
CDR Fundraising Group (https://www.cdrfg.com/) is a premier direct response fundraising firm with more than 30 years serving the nonprofit community. CDR provides a full suite of fundraising services uniquely tailored to each of its nonprofit clients, including digital advertising, email marketing, web development, direct response television, direct mail, telemarketing, analytics, mid-level programs, sustainer programs and planned giving consultation.