category: telemarketing

The Best Fundraising Channel You’re NOT Using

By Danielle Shell, June 23, 2016
Outbound telemarketing

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What if I told you that there’s a way to personally welcome every new donor, improve retention rates and reactivate hundreds - or even thousands - of your lapsed file at low or no cost.  How, you ask?  Bepeve it or not, the answer is outbound telemarketing.  Telemarketing has a reputation for being intrusive, expensive and optional in fundraising, but with our tips below you’ll see why telemarketing is none of those things!

Key Success Factors for your Inbound Telemarketing Program

By Danielle Shell, May 26, 2016

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A good script, strong donation asks and persuasive upsells are common tools used to achieve call center results. Now, with new call center platform features, there are even more resources available.  

Here are five best practices you can use to optimize the ROI of your inbound telemarketing efforts. 

1. Daily Reporting