category: direct-mail

Conquering the Direct Mail Acquisition Budget

By Jamie Noblin, July 20, 2017

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I know that creeping feeling of dread.  It's that time – the end of the fiscal year and your organization needs a prospecting direct mail budget - a roadmap to guide the path to success, helping grow the donor file next year instead of just counting up the losses... The clock is ticking, but all those numbers!  All. That. Data.  Where's that darn spreadsheet?  Where do I even start?!

 

This is no time to get overwhelmed! 

 

Lessons Learned From #17NTC

By Jessica Lee, Account Coordinator, Digital Media, April 24, 2017

Last year saw many people become so emotionally charged that they acted or donated to nonprofit organizations – often for the first time. From everything we see so far, 2017 isn’t going to be any different. So, how can nonprofits best cultivate these new prospects and donors and ensure they stay around once their emotions die down?

Knowing how to engage and retain these unique audiences was a key focus of the 2017 Nonprofit Technology Conference last month. So how can you be successful in your efforts?

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