Full Blog Posts

Want to better engage your donors beyond having them take part in your runs, walks, and rides? Read up on some tips to maximize your peer-to-peer program’s online processes in Associate Director of Digital Media Dawn Iype’s recent blog post for the DMAW “Power up your Peer-to-Peer Website.” 

  • What if I told you that there’s a way to personally welcome every new donor, improve retention rates and reactivate hundreds - or even thousands - of your lapsed file at low or no cost.  How, you ask?  Believe it or not, the answer is outbound telemarketing.  Telemarketing has a reputation for being intrusive, expensive and optional in fundraising, but with our tips below you’ll see why telemarketing is none of those things!
  • Whether you are launching a new telemarketing campaign or want to revitalize your current efforts, below are a few tips to both grow your... Read More
  • A good script, strong donation asks and persuasive upsells are common tools used to achieve call center results. Now, with new call center platform features, there are even more resources available.  
  • Here are five best practices you can use to optimize the ROI of your inbound telemarketing efforts. 
  • 1. Daily Reporting 
    • ​Ask the call center to provide a high level report that gives a quick summary and recap of volume, call handling and  results by toll free number (source).  Other metrics to include in the report: 
  • You may have seen our Huffington Post blog on what political campaigns can learn from nonprofits, but the lessons go both ways. In her article for the Direct Marketing Association of Washington (DMAW), CDR President Angela Struebing explains that this election cycle can teach nonprofits to be more flexible, digitally focused and highly targeted in their marketing.  
  • As the days grow longer and the sun shines brighter, it’s time to let some light in and clean out those pesky cobwebs that may be lurking around your email file and hindering your performance. Here are some of our favorite Spring Cleaning measures to help improve the efficiency and effectiveness of your email file:
    • 1. Assess: Do a top to bottom, nook and cranny inspection of your email program – what’s working, what... Read More