Want to better engage your donors beyond having them take part in your runs, walks, and rides? Read up on some tips to maximize your peer-to-peer program’s online processes in Associate Director of Digital Media Dawn Iype’s recent blog post for the DMAW “Power up your Peer-to-Peer Website.” 

  • Word of mouth. When it’s positive, it’s the most powerful type of promotion out there. This is why peer-to-peer fundraising is so popular. It leverages your supporters to fundraise on your organization’s behalf. It resonates with potential donors because participants can tell – in their own words – why they care about your cause. They then go on to inspire friends, family and colleagues to care too. It’s an ideal way to reach new audiences and secure new donors. In addition to tapping into your current supporters’ networks of friends, peer-to-peer fundraising allows your member or... Read More

Chances are you have heard these acronyms flying around. But what exactly do they all mean? Let’s start with SEM (search engine marketing), not to be confused with SEO (search engine optimization).

What is search engine marketing (SEM)?

Search engine marketing is the process of increasing your website’s visibility on search engines like Google, Yahoo and Bing through text-based ads. Search engine marketing can also be referred to as paid search or paid search advertising.

Google... Read More