Are you ready for the giving season? For charitable organizations, a considerable amount of donations occur in the last three months of the year. You don’t want to miss an opportunity! Take a look at some tips Katy Jordan, our VP of Integrated Marketing, shared in her latest DMAW blog post
Chances are you have heard these acronyms flying around. But what exactly do they all mean? Let’s start with SEM (search engine marketing), not to be confused with SEO (search engine optimization).   What is search engine marketing (SEM)?   S...
This post was originally featured on American News Report.   As fundraisers, we know that our donors are the driving force behind everything we do. They are the compassionate people who are connected to our causes and invest in our organizations. So why waste a moment talking to them as if they were stran...